They say that every crisis brings an opportunity. That’s what they say. The COVID-19 pandemic has not left anyone indifferent and its impact has reached all levels of our lives. In the professional and business sphere, the effects of the coronavirus crisis have been very diverse. While some businesses and brands have been forced to close their doors, others have been able to take advantage of this situation and have even benefited.
Sustainable transport and sports equipment
When we were finally able to go out again after several months confined at home, most of us felt the uncontrollable need to move and get our bodies back in shape. If we add to this the fact that many experts blame the way we treat the planet badly as the cause of new pandemics, it is not surprising that sustainable transport has experienced a real boom. Specifically, the demand for bicycles in our country increased by 260% during May. Wow!
Sports brands and stores are not far behind either. A sedentary lifestyle is taking its toll, so with the closure of many gyms, their users have opted to set up their training space at home.
Marketplaces and delivery
Marketplaces like Amazon and delivery companies like Glovo or Deliveroo are other businesses that have emerged stronger from the coronavirus crisis. With recommendations to avoid travel, many people have opted to use these apps as intermediaries to send packages or make purchases in different shops and restaurants.
The case of Lola Market is especially interesting for risk groups who want to avoid leaving home! This delivery service does your shopping at your trusted supermarket and brings it to your home quickly and easily.
Telephony and IT services
The major telephone and Internet operators were rubbing their hands together when they learned of the lockdown measures we had in March. Many companies opted to join the teleworking program to prevent possible contagion among their employees. In this way, the number of users who needed to contract new Internet packages to be able to work from home skyrocketed.
In addition, many workers did not have the necessary equipment or facilities for teleworking, so IT service companies also took advantage of the situation.
Online streaming subscriptions
One of the great solutions to kill time and entertain ourselves at home in times of coronavirus has been watching series and movies through the main streaming services and online entertainment subscriptions. Companies such as Amazon Video, Netflix, and HBO are some of the businesses that have also emerged stronger from the coronavirus crisis with very high peaks in audiences and consumption.
Decor
The lockdown has also highlighted the precariousness of our homes. Those of us who live in cities like Barcelona have to deal with exorbitant rents for tiny apartments with little natural light and perhaps even without a terrace or balcony.
Our priorities have changed and the need to live in a cozy and pleasant house has become evident, even if it is not in the heart of the city. Decoration brands have also had a small boom. During confinement, we have had to readapt the spaces in which we live and create new environments.
Pharmaceutical and personal care brands
There is no doubt that pharmaceutical companies will benefit greatly from the COVID-19 situation. However, some brands that manufacture hygiene products are also part of the businesses that have emerged stronger from the coronavirus crisis. The clearest example is the production of hydroalcoholic gels. But there is much more! Now more than ever, we are taking great care of cleanliness, hygiene, and personal care to prevent possible infections.
Online business
In general, brands that have online sales have fared much better than stores that only sell in person. In fact, many brands have had to adapt to the situation and implement e-commerce services on their websites to continue.
There have also been significant changes in the education sector. Schools, training centers, and universities have had to rethink the entire education system and create new models to enable distance learning online.